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Marketing for the China Market!

Marketing for the China Market!

China has become one of the most desirable destinations for Canadian producers to export their goods. Getting your product to be adopted by the China market and subsequently succeed is no small task and takes a lot of time, energy and willingness to invest.

> Stay tuned for more detailed description of what Eat Marketing can do to help you enter the China Market.

At the moment, two vital services we are offering to Canadian producers include:

  1. Trademark research and registration in China – China is not a first-to-use, but rather a first-to-file country when it comes to trademark protection. There are many stories about Chinese companies walking tradeshows, both in China and abroad, and registering (i.e. “hijacking”) all the trademarks they see there with the intention of either selling it back to you, or to stop and fine you for damages at a later date. As well, China is known for creating fake versions (i.e. “fake brands” or “copy brands”) of your product should it become successful, or making their brand very similar to yours.There is a lot of benefit to a) finding out if your trademark can even be trademarked and used in China at the moment and b) registering your trademark immediately if you can.

    We have a China trademarking partner in Beijing as well as in Shanghai who we work with to protect your brand.

  2. WeChat official channel creation and maintenance. The number one form of instant messaging and communication in China between both individuals and companies right now is their WeChat mobile phone APP. Everyone in China uses it and it can do (almost) everything. If you want your product to have a low cost entry into the mind of the Chinese consumer (whether B2B or B2C), then you will want to start your WeChat channel to broadcast news and the latest information about your product. Ask us how.

 

> Stay tuned for more detailed description of what Eat Marketing can do to help you enter the China Market.